Why You Should Not Sell Your Startup App Idea – Forbes

Selling comes as a natural talent for many entrepreneurs. If you have been developing your startup app idea, as soon as you start interacting with your first potential customers, the urge to pitch and presell may be irresistible. However, early-stage customer interactions are better aimed at listening to your customers’ needs and developing deep insights that can shape your startup idea into a viable product.

By asking carefully designed and specific questions about your customers’ needs and expectations, you will nurture their natural interest and curiosity in your solution. And if you can get your customers to the point of asking about your value proposition, then selling will not only be easy, it will be unnecessary. Here’s how to

Author: Pitching Startup on Review