“The COVID-19 quarantine has certainly brought its challenges. It’s also been an unlikely spark igniting creativity and fostering people’s entrepreneurial spirit, despite the challenges of the time. I founded Sēd in part due to a long-term professional goal, but largely due to my own inspiration and desire to step out of this time doing something markedly different,” says Markevics. “There is a real opportunity to push creative boundaries with fearless thinkers and capitalize on the inspiration brewing as a result of being somewhat removed from the normal way of life and the recalibration of what normal even means.”
Prior to founding Sēd, Markevics’ two-decade career spanned leading global advertising and integrated communications agencies based in New York City, including McCann, Grey, Porter Novelli, and most recently she was Chief Strategy and Creative Officer at DeVries Global. With curated expertise across the marketing mix, she has conceived and led award-winning integrated creative campaigns and communications strategies for some of the world’s most iconic brands. Her passion, however, lies in helping smaller brands poised to challenge the larger competition.
“Established brands need to watch out,” says Markevics. “The idea of disruption is so pre-pandemic. We have learned now that everything has the potential to be dismantled. I believe today’s startups – and those coming out of this time – can cause more than disruption, but eruption: a complete and total reordering of leadership in the category that will disproportionately favor newness, innovation, and empathy. This moment has blown