5 tips to find the right digital health venture partner – MedCity News

While the priorities for healthcare organizations and venture capital firms may have shifted during the Covid-19 outbreak, digital health startups are actually shattering venture capital records by raising $6.3 billion in the first half of the year.

With so many new entrants, it is more important than ever to look for a venture capital firm that has the right relationships and expertise. The process of evaluating a VC firm can be narrowed down to five words: Calm, Vision, Balance, Partnership, and Results.

Calm
Many are rushing to invest in health-tech companies, some for the first time, as organizations are rapidly rethinking their consumer and enterprise technology priorities due to shifting needs and financial constraints. Today, digital health is booming as a result but that won’t always be the case.

Startups need a venture partner that will remain calm in a bull or bear market. Now more than ever, it’s critical for investors to lean on the data at their disposal – from their own research as well as from their networks – to identify market trends and make informed decisions. “Going with your gut” is even more of a risk in times like these.

Vision
Many startups enter the digital health space by pitching direct-to-consumer healthcare solutions, much like they would pitch DTC products for other verticals. While this may work for some startups, an experienced venture partner can help founders identify – and ultimately sell to – the right enterprise customers.

Payers, providers, brokers, employers, unions, and government agencies all present startups with
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Author: Pitching Startup on Review