Social media remains and affordably effective tool for establishing brand visibility.
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Be it a D2C ecommerce brand or home-based startup, social media makes high-impact marketing campaigns possible on a shoestring budget. Social commerce is the implementation of social media to increase a business‘s presence through recommendations, collaborations and networking. According to Statista, the social-commerce market is projected to reach $84.2 billion by 2024 in the U.S. alone. With a well-informed strategy, platforms like Facebook, Twitter, Instagram and Pinterest can be ideal for introducing and communicating your brand and organically amplifying visibility.
Satisfying your target audience
Consistently creating content and communicating its value proposition to your target audience is paramount. Strong marketing teams incorporate design thinking into social commerce, leveraging a content strategy that aligns with those findings. The process begins with creating a blueprint for people, age groups and